Pro Tips & Tricks — Grow Your Beauty Business

As estheticians, our mission is to protect and enhance the health of our clients' skin — not just on the surface, but deep down. One ingredient that continues to raise major red flags in our industry is Para-Phenylenediamine, better known as PPD. Often found in hair dyes, lash and brow tints, and some dark-colored cosmetics, PPD may deliver dramatic, long-lasting color — but at what cost?

As a skincare professional, products may come and go—but ingredients are forever. With trends changing constantly, your foundational knowledge of powerhouse ingredients is what sets you apart and gives clients consistent results.

As estheticians, we know that skin is never static—it evolves with internal and external factors, and seasonal changes are one of the biggest influencers.

As beauty professionals, we know that serums, tints, and grooming products are only part of the equation when it comes to healthy lashes and brows. The truth is, many clients overlook the everyday habits that impact growth, strength, and retention — especially between appointments.

In the beauty industry, creating a seamless client experience while increasing your revenue per appointment is the ultimate win-win. If you're already offering lash lift services, there's a perfect opportunity sitting right above those lashes—brow lamination. By bundling these services or skillfully upselling them, you can enhance your client's overall look and grow your business at the same time.

As a licensed esthetician, I’m often asked about the difference between soft wax and hard wax.

When it comes to skincare, there’s one non-negotiable step that should never be skipped—SPF. No matter the season, weather, or skin type, protecting your skin from the sun’s harmful UV rays is essential for maintaining a youthful, healthy complexion.

April marks Rosacea Awareness Month, a time dedicated to shedding light on this common but often misunderstood skin condition. Rosacea affects millions of people worldwide, causing redness, inflammation, and sensitivity, particularly on the face.

Understanding your skin type is the first step toward building a routine that works for you.

A lash lift using Elleebana’s premium system can transform your lashes, giving them a beautifully lifted and defined look. However, proper aftercare is essential to maintaining those stunning results and ensuring the health of your lashes.