Pro Tips & Tricks — Grow Your Beauty Business — Brows

As estheticians, our mission is to protect and enhance the health of our clients' skin — not just on the surface, but deep down. One ingredient that continues to raise major red flags in our industry is Para-Phenylenediamine, better known as PPD. Often found in hair dyes, lash and brow tints, and some dark-colored cosmetics, PPD may deliver dramatic, long-lasting color — but at what cost?

As beauty professionals, we know that serums, tints, and grooming products are only part of the equation when it comes to healthy lashes and brows. The truth is, many clients overlook the everyday habits that impact growth, strength, and retention — especially between appointments.

In the beauty industry, creating a seamless client experience while increasing your revenue per appointment is the ultimate win-win. If you're already offering lash lift services, there's a perfect opportunity sitting right above those lashes—brow lamination. By bundling these services or skillfully upselling them, you can enhance your client's overall look and grow your business at the same time.

Valentine’s Day is just around the corner, and love is in the air! As an esthetician, this is the perfect opportunity to offer your clients beauty enhancements that boost confidence and create flutter-worthy lashes and brows for date night or self-love celebrations.